NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF WINNING.  OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 OR OVER AS OF DATE OF ENTRY.

The Promotion consists of a scavenger hunt that will take place throughout New York, NY during the Promotion Period.  You must be physically present in New York, NY during the Promotion Period in order to participate.

PROMOTION PERIOD: The Cheez-It® SNAP’d Treasure Hunt (“Promotion”) starts at 12:00 a.m. Eastern Time (“ET”) on May 14, 2019 and ends at 5:00 p.m. ET on May 17, 2019 (“Promotion Period”). 

ELIGIBILITY:  This Promotion is only open to legal residents of the fifty (50) United States and the District of Columbia, who are at least 18 years of age or older as of date of entry. Employees of the Kellogg Company (“Sponsor”), Krispr, Don Jagoda Associates, Inc., and each of their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively, the “Promotion Parties”), and their immediate families (defined as parents, children, siblings and spouse and their respective spouses, regardless of where they reside) and those living in the household of same, whether or not related, are not eligible to enter or win.  The Promotion is subject to all federal, state and local laws and regulations and is void where prohibited by law. By entering, participants agree that they have read these Official Rules and to abide by and be bound by all terms of these Official Rules.

HOW IT WORKS:

Throughout the Promotion Period, follow @cheezit on Twitter for clues that will lead you on a scavenger hunt through New York, NY that will eventually lead you to the Grand Prize.  Clues will also be posted on posters throughout New York, NY. Once you follow the clues to complete the Scavenger Hunt, you will be led to a set of red pressure-sensitive tiles (the “pressure tiles”).  You will be required to wait in line for the opportunity to step on the pressure tiles, as directed by Sponsor’s representative.  Once it is your turn to participate, you will have one (1) opportunity each turn to step on the pressure tiles one at a time in an attempt to get the sequence that opens a locker revealing a key and the location of the Grand Prize.  If you do not step on the pressure tiles in the correct sequence, you may go to the end of the line to wait for another opportunity to try another sequence.  The first person to step on the pressure tiles in the correct sequence will receive the location of the Grand Prize along with a key to access the Grand Prize, subject to verification of eligibility and compliance with these Official Rules.  All decisions of Sponsor’s representatives on-site at the pressure tiles are final and binding.  In the unlikely event that no participant correctly steps on the pressure tiles in the correct sequence by 5:00 p.m. ET on 5/17/19, a random drawing will be conducted from among all participants standing in line at the time of the drawing.  Sponsor reserves the right to require all participants to complete a release prior to stepping on the pressure tiles.  Sponsor reserves the right at its sole discretion to disqualify any individual that acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Decisions of Sponsor are final on all matters relating to this Promotion.

By participating in the Promotion, participants agree that Sponsor or its agents may photograph, videotape or record any aspects of a participant’s participation with the pressure tiles and/or his/her journey to find the Grand Prize location (“footage”) and use that footage or excerpts of that footage in any way they see fit. Participation in the Promotion constitutes permission (except where prohibited by law) for Sponsor and its designee(s) to use each participant’s name, address, likeness, voice, statements and footage (and any version thereof) for advertising, promotion and publicity purposes worldwide, in any medium now known or hereafter created, without additional compensation or limitation.

The Promotion Parties and their respective officers, directors, shareholders, employees and agents, and any and all Internet servers and access provider(s) (collectively, the “Releasees”) are not responsible for any other errors or problems of any kind relating to or in connection with the Promotion/revealing of the clues/hints, whether computer, network, technical, printing, typographical, human or otherwise or any combination thereof, including, without limitation, any errors or problems which may occur in connection with the administration of the Promotion, the announcement of the prize winners, the Scavenger Hunt clues/hints or in any Promotion-related materials.

WINNER VERIFICATION/NOTIFICATION:  Prior to claiming the Grand Prize, the potential Grand Prize winner will be required to sign and immediately return to a representative of the Sponsor, an Affidavit of Eligibility and Liability Release, tax documents, and except where prohibited, publicity release and assignment of rights (“Affidavit”) in order to be confirmed as the Grand Prize winner. If Grand Prize winner fails to return the completed Affidavit (as applicable), he/she shall be deemed to be ineligible, the Grand Prize will be forfeited and an alternate potential Grand Prize winner will be determined based on the next participant who guesses the correct sequence on the pressure tiles.  

PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”):  Grand Prize (1): The Grand Prize consists of the following:  a) a one (1) year supply of Cheez-It® SNAP’d consisting of 365 packages of Cheez-It® SNAP’d; b) a 50” Sponsor-selected high definition television; c) a Sponsor-selected $200 video streaming service gift card; d) a Sponsor-selected $75 video streaming service gift card; e) one (1) pair of Sponsor-selected Wireless Headphones; f) a Sponsor-selected $120 music streaming gift card; g) one (1) custom red-branded Cheez-It® SNAP’d  bean bag chair; h) one (1) custom chip-branded Cheez-It® SNAP’d  blanket; and i) one (1) set of custom chip-branded Cheez-It® SNAP’d playing cards (ARV: $3,500).  Gift cards are subject to separate terms and conditions imposed by issuer.  Prize is not transferable or redeemable for cash.  No substitution of prize permitted, except due to unavailability, in which event the prize (or component of prize) of comparable value will be substituted at the sole discretion of Sponsor.  All federal, state, local or other taxes, are the sole responsibility of winner.  An IRS form 1099 will be issued to the Grand Prize winner for the actual retail value of the prize after the prize has been awarded.

GENERAL RULES: Grand Prize winner and all participants, as a condition of participating in the Promotion, agree to release the Promotion Parties, each of their respective agencies, parents, subsidiaries, affiliated companies and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of this Promotion (collectively the “Released Parties”) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with participating in any aspect of the Promotion, the receipt, ownership or use of prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the Promotion.  Acceptance of prize constitutes permission to use Grand Prize winner’s name, likeness, and footage (as applicable) for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law.  By participating in the Promotion, participants/Grand Prize winner agree to be bound by these Official Rules. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the Promotion process or the operation of the Promotion; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.  Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.  If, for any reason, the Promotion is not capable of running as planned, including tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, then the Sponsor reserves the right at its sole discretion to cancel or postpone the Promotion and/or adjust the Promotion Period as necessary to facilitate the Promotion.  As a condition of participating in this Promotion, participants/Grand Prize winner agree that: 1) under no circumstance will Participant/winner be permitted to obtain awards for, and participant hereby waives all rights to claim punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees.

GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF THESE TERMS AND CONDITIONS OR THE RIGHTS AND OBLIGATIONS OF PARTICIPANTS OR SPONSOR IN CONNECTION WITH THE ACTIVATION SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE UNITED STATES OF AMERICA AND THE INTERNAL LAWS OF THE UNITED STATES, STATE OF MICHIGAN WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.

PRIVACY: Any personal information that a participant provides to Sponsor may be shared with Administrator and used by Sponsor to administer this Promotion and for the other purposes set forth in the privacy policy located at https://www.kelloggcompany.com/en_US/privacy-policy.html. By participating in this Promotion, participant agrees to and accepts that privacy policy.

WINNER: For any legally required winner’s list, available after May 20, 2019, send a stamped, self-addressed envelope by June 20, 2019, to: Cheez-It® SNAP’d Treasure Hunt Winner, 100 Marcus Drive (Dept. MG), Melville, NY 11747.

SPONSOR: The Sponsor of the Promotion is Kellogg Company, One Kellogg Square, Battle Creek Michigan, 49016.

This Promotion is in no way sponsored, endorsed or administered by, or associated with Twitter.  Twitter is completely released of all liability by each entrant in this Promotion.  You are providing any information to Sponsor and not Twitter.  Direct any questions or complaints regarding the Promotion to Sponsor, not Twitter.

®,™, © 2019 Kellogg NA Co.